Results-driven professional with more than 12 years’ experience in marketing and communications. Proven ability to lead across departments and build consensus to advance organizational goals. Adaptable, creative problem solver who thrives in fast-paced environments.
Collaborates across teams to create, test and deploy effective content solutions across DSD websites, newsletters and social media channels. Develops consistent and sustainable content standards for DSD products and services that improve usability, equitable access, comprehension and efficiency. Supports the development and maintenance of web tools that help improve customer experience and internal processes.
Led department responsible for content promotion, internal communications, media relations, executive communications, creative services and brand management. Developed integrated marketing communications campaigns and managed execution and across departments and agencies to meet audience, engagement and revenue goals. Planned and supervised creation of marketing content across KERA’s websites, blogs, social media platforms, emails and newsletters.
Identified, negotiated and executed marketing-related partnerships to advance KERA's mission and brand, including event sponsorships, content collaborations and media trades. Planned and supervised creation of marketing content across KERA’s websites, blogs, social media platforms, emails and newsletters. Helped launch a transformational rebranding and managed audience development campaigns across owned, paid and earned channels. Planned and executed marketing and community engagement events.
Oversaw day-to-day operations of the marketing and communications department. Planned and created marketing content for KERA's websites, blogs, social media platforms, emails and newsletters. Established benchmarks and reported on campaigns across organization websites, social media, email marketing, direct mail and off-channel advertising.
Managed communications, stewardship and fundraising campaigns across the Food Bank's digital channels. Executed digital content strategy, including website content, e-newsletters, social media, mobile and SEO. Successfully planned and executed the Food Bank's first paid social media campaigns. Helped plan, promote and execute community engagement efforts, including in-person and virtual community events, themed volunteer events, online peer-to-peer fundraising and digital advocacy campaigns.
Successfully launched SHI's first B2B e-newsletters. Managed B2B email marketing campaigns for public sector clients and prospects. Managed partner and staff communications within public sector business segments. Maintained public sector website content and e-commerce platform.
Email & Social Media Marketing, Brand Management, Content Marketing, Events Management, Project Management, Media Planning, Audience Research & Insights
SEM, PPC & PPM Campaigns, A/B Testing, Google Analytics, AP Style, Copywriting, Editing, Press Releases, Public Speaking/Presentations
HTML, CSS, Wordpress, Emma, Blackbaud Luminate, Raiser’s Edge, Adobe Photoshop, Google Suite, MS Office (Word, Excel, Outlook, PowerPoint)
Master of Arts
Major: Mass Communication
Focus Area: Digital Media
Bachelor of Arts
Major: English Literature
Minor: Spanish
Text Line Volunteer (September 2020-May 2021)
Volunteer Clinic Escort (program active December 2016-March 2020)
Volunteer Legal Observer
LGBTQ+ Youth/Safe Schools Volunteer
Graduate Instructional Assistant, School of Journalism & Mass Communication - Instructed college-level media writing labs. Assisted lecturers and professors with grading and administrative tasks.
Breaking News Intern - Researched and wrote breaking news stories for statesman.com and The Statesman's daily print edition. Wrote features for The Statesman's blog. Assisted seasoned reporters with research and background for major news stories and projects.
Graduate Research Assistant, Center for the Study of Latino Media and Markets (El Centro) - Conducted data collection and analysis on professor's original research study. Assisted with planning and execution of El Centro events and programs. Administrative tasks as needed.