Results-driven professional with more than 12 years’ experience in marketing and communications. Proven ability to lead across departments and build consensus to advance organizational goals. Adaptable, creative problem solver who thrives in fast-paced environments.
Led department responsible for content promotion, internal communications, media relations, executive communications, creative services and brand management. Developed integrated marketing communications campaigns and managed execution and across departments and agencies to meet audience, engagement and revenues goals. Identified and managed community partnerships, including events, content collaborations and media trades, to grow and deepen engagement with audiences and advance KERA's mission.
Identified, negotiated and executed marketing-related partnerships to advance KERA's mission and brand, including but not limited to event sponsorships, content collaborations and media trades. Oversaw audience development initiatives, including off-channel advertising campaigns. Helped launch a transformational rebranding and managed KERA's brand identity across owned, paid and earned channels. Planned and executed marketing, major gifts and community engagement events.
Oversaw day-to-day operations of the marketing and communications department. Developed marketing and communications plans for programming, fundraising and other station initiatives. Established benchmarks and reported on campaigns across organization websites, social media, email marketing, direct mail and off-channel advertising.
Managed communications, stewardship and fundraising campaigns across the Food Bank's digital channels, including email, social media and the organization’s website. Executed digital marketing strategy, including the Food Bank's first paid social media campaign. Helped plan, promote and execute community engagement efforts, including in-person and virtual community events, themed volunteer events, online peer-to-peer fundraising and digital advocacy campaigns.
Successfully launched SHI's first B2B e-newsletters. Managed B2B email marketing campaigns for public sector clients and prospects. Managed partner and staff communications within public sector business segments. Maintained public sector website content and e-commerce platform.
Email & Social Media Marketing, Brand Management, Content Marketing, Events Management, Project Management, Media Planning, Audience Research & Insights
SEM, PPC & PPM Campaigns, A/B Testing, Google Analytics, AP Style, Copywriting, Editing, Press Releases, Public Speaking/Presentations
HTML, CSS, Wordpress, Emma, Blackbaud Luminate, Raiser’s Edge, Adobe Photoshop, Google Drive, MS Office (Word, Excel, Outlook, PowerPoint)
Master of Arts
Major: Mass Communication, New Media
Bachelor of Arts
Major: English Literature
Text Line Volunteer (program active September 2020-Present)
Volunteer Clinic Escort (program active December 2016-March 2020)
Volunteer Legal Observer
LGBTQ+ Youth/Safe Schools Volunteer
Graduate Instructional Assistant, School of Journalism & Mass Communication - Instructed introductory media writing labs. Assisted lecturers and professors with grading and administrative tasks.
Breaking News Intern - Researched and wrote breaking news articles for statesman.com and The Statesman's daily print edition. Wrote features for The Statesman's blog. Assisted seasoned reporters with research and gathering quotes for complex news stories and projects.
Graduate Research Assistant, Center for the Study of Latino Media and Markets (El Centro) - Assisted a professor and co-chair of El Centro with data collection and analysis for an original research study on the use of fear appeals in advertising. Assisted with El Centro events and administrative needs.